Vision

Creating the highestvalue for customers

At GS Retail, we pursue the
highest standards of ethics, integrity, and honesty.
Built on our strong commitment to quality and customer satisfaction, we continue
to grow and expand, working to create values for our customers. With a superior level
of teamwork and collaboration, we promise to maintain a balance between growth
and profit while creating a working environment that everyone wants to be a part of.

GS Philosophy

Paving the way for the future and creating values for customers

GS Retail Vision

Creating the highest value

  • TRUSTBuild trust with customers.
  • PRIDEDevelop a sense of pride and
    accomplishment for
    its members.
  • GROWTHAchieve sustainable growth.

GS Retail Corporate Values

Creating the highest value, we will make our corporate values into reality.

  • Fair At GS Retail, we promote sincere and ethical
    thinking and conduct.
    1. 1. Voluntarily comply with laws and regulations.
    2. 2. Do not discriminate against sex, position,
          and personal preferences.
    3. 3. Apply clear, objective criteria to performance evaluation.
    4. 4. Ensure consistency and adherence in practice.
    5. 5. Take responsibility in one’s job performance.
    6. 6. Do not report false information.
    7. 7. Do not take credit for other people’s work.
  • Fresh Pursue the highest standards and innovation.
    1. 1. Internal Customers

      - Identify and solve problems based on Fact-Base 5Why.
      - Explore ways to overcome challenges.
      - Develop a high level of expertise in one’s job.

    2. 2. External Customers

      Create a convenient, fast, and lively environment.
      - Quickly respond to customer’s questions and demands.

  • Fun Enjoy working together and bring joy
    to each other.
    1. 1. Internal Customers

      Enjoy doing one’s job and take initiative.
      Give compliments more often.
      Create a pleasant, lively working environment.

    2. 2. External Customers

      Make customers happy.
      - Provide opportunities for
        customers to enjoy promotional benefits.
      - Provide entertaining shopping experiences
        (e.g. POP/Announcements/Greetings)

  • Friendly Show genuine respect and consideration
    for everyone.
    1. 1. Internal Customers

      - Use polite, appropriate language.
      - Pay attention to and support coworkers.
      - Respect other people’s opinions.

    2. 2. External Customers

      Recognize customers and build rapport.
      - Make eye contact and smile.
      - Recognize frequent customers
        (e.g. family relations, purchase preference, names)
      - Treat children and senior citizens with respect.

Corporate Values 4F

Corporate Values 4F, Friendly+Fresh+Fun+Fair

GS TOWER, 508, NONHYEON-RO, GANGNAM-GU, SEOUL, 135-985, KOREA

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